Buzz Marketing's Paul Dunay and Veotag Partner to Produce "Searchable" Podcasts

More Than 65 Buzz Marketing Branded Podcasts Feature Veotag's Unique Tools That Allow Users to Search Inside Audio Files

NEW YORK, NY- (Marketwire - May 20, 2008) - Veotag, Inc. (www.veotag.com), a leading Web 2.0 media publishing solutions provider, today announced that it has partnered with blogger and integrated marketing expert Paul Dunay to "veotag" Dunay's podcasts for his blog, www.buzzmarketingfortech.blogspot.com. Dunay's blog, which features podcasts with experts such as Professor Clayton M. Christensen of Harvard Business School and writers such as Malcolm Gladwell, comments on the edge of innovation and includes more than 65 "veotagged" podcasts.

Veotag makes it possible to "tag" a video or audio file: create a table of contents, and add links, notes and additional resources. Tagging allows viewers and listeners to "see" inside a video or audio file so they can quickly find what interests them most. Veotag is both a cost-effective and time-saving utility that maximizes the value in every video and audio file. Most importantly to experts such as Dunay, "veotagged" video and audio files are searchable and can be indexed by Google, Yahoo! and an organization's own search engine, helping to drive interest and new audiences to a site.

"Two of the benefits of Veotag for podcasts are 'embedibility' and 'shareability,' but the most important is that Veotag makes podcasts searchable, and that feature alone can get you to the top of Google," said Dunay. "My three most popular podcasts are also ranked among the top three results on Google for searches using key terms in the podcast titles -- and two hold the number one ranked position. These rankings can be directly correlated to Veotag's search utility and indicate that this feature alone can reap tremendous results."

"Veotag is honored to work with Paul Dunay -- a leading tech marketing expert -- to create a 'veotagged' experience for podcasts," said Rob Savette, vice president of marketing for Veotag. "Paul's blog showcases Veotag's numerous benefits, such as clickable tables of contents featuring interview questions that help users target and find exactly the information they want."

Veotag offers solutions for organizations ranging from financial institutions to governments to schools and multi-national corporations. Veotag is suitable for virtually any topic, including training videos, sales presentations, classroom lectures, lab demonstrations, sports games, arts performances, conferences and interviews.

"With podcasting, there is always the challenge that people read faster than they can listen," continued Dunay. "With the Veotag table of contents, listeners have the option to move within the podcast: jump forward to a question or cycle back to an earlier topic. It ends the waiting game that people have had to play with audio files. With 'veotagged' podcasts, listeners have a personally tailored experience that can be easily delivered anywhere in the world."

"Veotagged" video and audio files have a clickable table of contents that tells viewers what's inside and that lets them conveniently click to the parts that interest them most. Coordinated slides, notes and links also add richness to the viewing and listening experience. Veotag's easy-to-use tools make it possible for any user, without special IT assistance, to publish video and audio files to the Web. Reporting features allow users to determine their best performing video and audio files and optimize titles to gain greater exposure on search engines.

About Paul Dunay

Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young.

Paul currently is a Global Director of Integrated Marketing for BearingPoint. His unique approach to integrated marketing has been recognized as a 2007 & 2006 finalist and 2005 winner of the Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) as well as a winner of BearingPoint's Best Overall Marketing Campaign award in 2004.

Paul holds a degree in Strategy and Innovation from MIT's Sloane School of Management and a Bachelor degree in marketing and computer science from Ithaca College.

For more information on Paul Dunay: www.buzzmarketingfortech.blogspot.com

About Veotag

Veotag (www.veotag.com) is a dynamic, cost-effective, Web 2.0 media publishing solution for anyone who needs to publish audio, video, and archived web presentations to the Internet quickly and easily. With Veotag, organizations ranging from non-profit organizations to school boards and colleges from financial institutions to major corporations, can add features to make their videos more convenient, memorable, and efficient to watch. Veotag features a patent pending clickable table of contents that shows viewers what is inside the video and allows them to select the sections that interest them most. Veotag enriches the viewer's experience by displaying coordinated slide shows, notes and links within a customized player. Videos enhanced by Veotag can be indexed by Google, Yahoo! and an organization's own search engine, allowing viewers to search within videos -- not just for them.

For more information on Veotag: www.veotag.com

Bridget E. Boland
MWW Group
206.505.8393
bboland@mww.com