There are several forms of storefront advertising that may play a big role in the way you market your brick-and-mortar business, and the way you use your windows is definitely high on this list. Windows present numerous opportunities for businesses to showcase some of their top products, services and deals, and going about this in the right ways can make a big difference for your bottom line.
When you’re considering various window graphics and related themes, one of the single most important concepts to keep in mind is placement. From how large and prominent certain designs will be to precisely where they’re located within the window, these factors can heavily influence how well your advertising actually works. Here are a few quick tips to help you make the most of your business window advertising through proper placement techniques.
Options for Window Decals and Related Products
Before we dig further into placement themes for your various window designs, let’s first go over the quality options you have available. Custom window decals and related products are often ideal for storefront marketing needs, as they can be produced in any size, shape, color scheme and level of opacity that you require. Best of all, these decals are easy to apply (and remove) without causing any issues whatsoever with your glass surfaces.
Some common examples of window decals and similar products that may be suitable for your business include:
• Vinyl decals: One of the most affordable and versatile options, vinyl decals can be printed with any message or design you like. They’re also known for their durability and fade-resistant properties, plus are incredibly eco-friendly — they’re fully recyclable, in fact.
• Static clings: These decals are ideal if you need a temporary solution or want to avoid any adhesive residues on your glass. They can be printed on clear or white vinyl and are available in various opacities for different purposes.
• Backlit signs: Perfect for night-time visibility or if you want to add an extra layer of dimension to your window advertising, backlit signs can be used in a number of ways.
• Removable adhesives: As the name suggests, these are perfect if you need an easily removable decal that won’t cause any residue when removed. They work on a variety of surfaces and can be customized to your precise specifications.
• Storefront window lettering: Available in any font, size or color you need, storefront window lettering is an easy way to add some quick and simple advertising to your business windows.
• Die-cut decals: If you need a decal in a non-standard shape, die-cut decals are the way to go. These can be custom-designed to perfectly suit your business needs.
• Perforated window decals: These unique decals are printed on a perforated material that allows you to see out of your window while blocking the view from the outside. They’re perfect for adding privacy without sacrificing natural light.
• Etched glass decals: For many businesses looking to add a touch of sophistication, etched glass decals are the way to go. These can be used for everything from company logos to contact information and more.
• Blackout decals: As the name suggests, blackout decals are designed to completely cover your window and block out any light. They’re perfect for temporary window treatments or if you need some privacy for a special event.
Now that we’ve gone over some of the most popular options for business window advertising, let’s take a look at a few placement tips to keep in mind as you’re applying these to any business storefront window setup.
How Many Surfaces Are Available?
First and foremost, you want to think about how many different window surfaces you actually have to work with. In some cases, this may be limited to just a single glass door or pane — especially if your business is fairly small. However, in other instances, you may have an entire wall of windows (or more) that can be utilized for advertising purposes.
Down related lines, it’s vital to keep the different types of surface in mind, as there might be a few more than you’ve considered:
• Large windows: These can be some of the most effective spaces for storefront window advertising, as they provide plenty of room to work with and are highly visible from the outside.
• Small windows: Smaller windows can still be used for advertising purposes, but you’ll want to be more strategic about how you utilize this space. Something like a decal or simple lettering may be more appropriate than a larger sign.
• Doors: In addition to the main entrance door, your business may also have some side or back doors that can be used for advertising purposes.
• Glass partitions: If your business has any interior glass partitions, these can also provide some prime opportunities for window advertising.
• Mirrors: In some cases, you may also be able to utilize any mirrors that are present in your storefront for window advertising purposes.
Importance of the Logo
While no one is saying your logo has to be plastered on every single window in your storefront, it’s definitely important to make sure this key element of your branding is included somewhere in your window advertising. In many cases, the logo should be prominently displayed in one of the larger windows — preferably near the entrance — so that it’s one of the first things potential customers see when they walk by.
Don’t forget, your logo can also be incorporated into other elements of your window advertising, such as decals, banners and more.
Don’t Crowd Any Specific Area
As you’re placing different elements of your window advertising, it’s important to avoid crowding any specific area. This can make it difficult for potential customers to focus on any one thing, and may ultimately cause them to just keep walking.
Instead, try to create a well-balanced layout that gives each element its own space to shine. You may even want to consider breaking up larger windows into sections to achieve this goal.
Utilize Negative Space
In addition to avoiding any overcrowding, you’ll also want to be sure to utilize negative space in your window advertising whenever possible. This can help create a sense of balance and make it easier for potential customers to digest all the information that’s being presented.
When in doubt, less is definitely more when it comes to storefront window advertising. You want to make sure your windows are still letting in plenty of natural light and aren’t completely covered with signs, decals and other elements.
With the right simple approaches in terms of product selection and placement, your storefront windows can attract attention and bring you increased foot traffic and sales. Just be sure to keep the tips and information above in mind as you’re putting together your window advertising strategy.
