There are currently almost two billion websites floating around on the internet. The sheer volume is enough for you to say “forget it” if you want to build your own website. After all, how can you cut through the noise and get people to notice yours?
It can seem like a hopeless endeavor that won’t pay off in the end. But trust us; if you put the work in, you’ll get a website that’s visible on the internet. Here’s how.
Practice Good Search Engine Optimization
Search engine optimization (SEO) is the practice of optimizing your website to get better rankings on search engine results pages (SERPs). As a result, you increase visibility to your target audience.
Generally, you’d perform keyword research to see which ones your target audience use and which get the most traffic. From there, you’d sprinkle your content with these keywords, but not overly so, as you’ll be punished for keyword stuffing. This means your website will slide down in SERPs.
Include these keywords in your title tags and meta descriptions for each page. Make these compelling too, as they’ll appear in the SERPs.
You can also practice SEO on your images. On the alt tags and the captions, you can insert the keywords there too.
Make Load Times Faster
People are impatient, and if a website doesn’t load quickly, they’ll go back to the SERPs to select another site. There are many factors that can cause your site to load at a snail’s pace, so poke around in the back end and experiment. For instance, your image files might be too big, and they may not be in the optimal format.
Think about your site’s host as well. As long as you pick a good provider and plan, shared web hosting can work. But it might be time to shop around if you’re paying too much for a subpar host.
If you’re not technical at all, not to worry. Web designers and developers can fix up your site to improve load times, so it’s worth investing money into these services.
Get Rid of Dead Pages
A user might get an interesting result in their SERPs, click on the page, then get a 404 error. This means that the page doesn’t exist anymore, which can be annoying. You can bet that the user will look elsewhere for the information they need.
Auditing your pages and checking that links work can make a significant difference in website visibility. Use a tool like Google Search Console to check for 404 errors. And if you use WordPress, there are several plugins you can use to automatically redirect these dead pages to live ones.
Put Out Quality Content
Search engines are getting smarter by the day, and they can tell if you’re stuffing your site with useless words to rank higher in SERPs. They prioritize sites with helpful information, so do your best to provide users with the things they’re looking for.
First, draw them in with intriguing titles. Then keep them there with easy-to-digest info.
You should then pick interesting images to put on your pages, as well as GIFs, videos, and other media that might catch your readers’ attention.
Make Your Content Easily Shareable
Many people don’t think about this, but easily shareable content can take off quickly. Think about it: how many times have you read something interesting, then shared it with your friends and family?
You want to ensure that your content has social sharing icons, so users can refer others to these posts with a literal click of a button. If there are too many steps involved, they’ll give up; people are lazy.
While social shares don’t directly help your website rank better on SERPs, they’ll drive more people there. And that’s the very definition of visible!
Create a Google My Business Account
If you have a business website, then create a Google My Business account. It’s free and doesn’t take much time to do, so it definitely wouldn’t hurt.
This allows you to claim your business on Google Maps, then attach vital information to the profile. You can put down your business hours, attach pictures, and most importantly, link your website.
Now, when people search for related services and products, your business will pop up. And they’ll probably click on your website to learn more. A bonus is this will boost your online store’s conversion rate too.
Add Your Site to Online Directories
For a business website, you can take it a step further and get yours listed on online directories. Google’s a good start, but the more places you are, the more visible your site will be.
Some excellent sites to try to include Facebook, Instagram, LinkedIn, Angieslist, Yelp, Foursquare, and the BBB. This ensures that if users use a more unconventional route to perform internet searches, your site will still get noticed.
Include Structured Data Markup
Structured data markup is something a little more complicated and technical. However, it’s worth it since search engines will pick up your site more often.
To include structured data markup on your site, you’ll insert a code. This allows search engines to understand your content, and pull important pieces out to display in their results. For instance, the stand-out answers you see on SERPs are rich snippets, which come from the structured data markup.
Use Google Ads
Advertising is the tried-and-tested way to get visibility, so paying for Google Ads is a surefire way to make people aware of your site. The good news is, these ads have solid conversion rates, so it’ll be worth every penny spent.
You don’t have to run these ads for very long either. Once your site gains traction, you can pull them to save some money.
Make Your Website Stand Out
Even though there are tons of websites on the internet, yours can still stand a chance against them all. If you take the time to build and operate your site correctly, then you’ll surely get noticed.
Whether you’re selling something or blogging for fun, put our tips into action. You’ll attract your target audience effectively.
Check out our other blog posts for more interesting reads.