Outdoor events can take many forms. People gather together to celebrate weddings, anniversaries, birthdays, and even pregnancies. Other events like corporate gatherings or holiday parties can also take place at outdoor venues. There are many different needs when clients come looking for venues to host their events, and meeting all of those needs is challenging.
As the owner of an outdoor event venue or the person in charge of operations, your goal is to design a venue that has mass appeal and can attract clients from many backgrounds. While you can niche down into a specialty, such as weddings, it is also wise to create a versatile space.
Creating the ideal event venue takes planning and a lot of work. Most clients want a beautiful space with plenty of amenities to provide their guests with the ultimate experience. The right upgrades can give you the tools needed to create that experience, thereby drawing in more business for the venue.
Outdoor events can be a big hit, but they are also very dependent on the weather. Heavy rains can ruin a wedding ceremony if there is no backup plan where everyone can stay dry. Constructing large shelters can make your venue more attractive to clients since there will be a plan for dealing with inclement weather. Additionally, it makes the property more appealing for indoor needs as well. You could invest in constructing a pole barn which is a cost-effective structure that can protect people from precipitation. For a longer-lasting frame, you could find 30 ft metal trusses for sale to improve the strength of the barn.
Patios with Furniture
Much of the appeal for outdoor events comes from the ability to connect with others. You can spend time having conversations with other guests and getting to know them. Clients will choose venues that foster these types of conversations with the design of the space. A simple upgrade you can make is to put in a large patio or several smaller patios with comfortable outdoor furniture. This space will naturally draw the attention of guests and make it easier for them to gather for a chat or a drink. Spruce up the spot even more with a firepit, string lights, and a small stone wall around part of the patio.
Choosing a Specific Design Style
The perfect outdoor venue is not created simply because of the functions that it offers. The aesthetics matter a great deal, especially if you want to entice potential clients to book an event. If you are not sure how to elevate the look of the venue, you could always rely on specific landscaping styles. Japanese zen garden elements like perfectly trimmed plants and small water features can create a simple and peaceful atmosphere. The theme of an English cottage could feature winding baths, lush trees, quaint stone benches, and layered plants. Create a tropical paradise with bamboo highlights, hammocks, and a cabana near a body of water. The right combination will take your venue to the next level in terms of aesthetics.
Investing in A/V
Many events rely on audio/visual presentations or live entertainment, which are the staples of event venue services. Indoor venues have an easier time connecting high-quality audio/visual equipment so that clients and their guests experience the optimum performance. Outdoor venues have to be a little more creative with their A/V amenities. Focusing on portability might be the better choice because you cannot keep a lot of the equipment outside at all times where it may be exposed to weather elements and extreme temperatures. However, it is still important to have high-quality systems so that clients will not look past your venue if they have A/V needs for their events.
Making sure guests have a fun time in your venue can result in more bookings. When clients see that there are options to keep people busy and engaged at your location, they are more likely to select you over competitors. For outdoor events, this could mean adding fun lawn games like ladder ball, Viking chess, or a giant Jenga tower. More entertainment options mean people will be able to relax and have fun at any type of event.
Stay Current with Venue Trends
Although your target audience may cover a vast swath of people, it is still important to be knowledgeable about what people want from event venues. Consumer needs change often, and failing to understand current trends may cause your business to fall behind the competition. The more plugged-in you are to client needs for outdoor events, the easier it will be to select upgrades that will appeal to them.